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Founder’s Letter April 2024

Apr 25, 2024

Each month one of our co-founders, Chelsea Gennings, writes a personal note to community members. We hope you enjoy this closer look into our journey and the values that drive us at Pet Releaf. The best way to read our monthly Founder’s Letter is by subscribing to our email list.

Hey,

It’s me, Chelsea, back in your inbox for April! In case you missed my March letter, I talked all about my experience being a female founder, you can read it here.  

This month I wanted to share a bit more about our family’s background and how that’s impacted our commitment to being a sustainable brand. Plus, I might be giving you exclusive pre-order access to our new products at the end of this note:

Beach Restoration In Florida  

Founder's Letter April 2024

I know sustainability is a buzz word brands like to suddenly talk a lot about in April. For us, sustainability has been part of the equation since the very beginning — way before there was Pet Releaf.  

Our family is originally from Florida and prior to moving to Colorado to start the company, Steve (my stepdad) owned a successful real estate development business. During his time in Vero Beach, Steve challenged conventional sand mining practices, spearheading beach renourishment initiatives that prioritized turtle nesting habitats. 

Animal safety has always been a deeply held family value.

Good for Your Pet, Good for the Planet 

Founder's Letter April 2024

As we began building Pet Releaf, we knew the only way to do it right was to prioritize sustainability in our manufacturing process wherever we could.  

  • 🌱 All of our hemp is grown at USDA Organic regenerative farms & is 100% wind-powered  
  • 💨 Our baking facility is fully wind-powered 
  • ⛰️ Our farm, extraction plant, baking facility, fulfillment center, and even bags are based in Colorado. Allowing us to reduce carbon emissions throughout the production process
  • 📦 Our oil boxes are made from sugar cane and will decompose within 90 days of being in the landfill  

NEW 👀  Sustainable Supplement Solutions   

Founder's Letter April 2024

Rumor has it we’ve just opened up pre-orders for our two new product launches: our first non-hemp supplements that are not only sustainably sourced—with a carbon footprint half the size of comparable products—but also high-quality, efficacious, and designed to become an essential part of your pet’s daily ritual. If you’re looking for digestive support or to amp up your pet’s skin & coat health, these were made for your companion.  

Get 15% off and free shipping when you pre-order using this link.  

A lot of exciting things are happening around here that I can’t wait to continue to share with you.  

Be back next month,  

Chelsea  

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