Content Requirements:

Show the product in use (e.g., administering oil by dropper into the mouth, administering chews directly into the mouth, scooping Postbiotic directly onto food, pumping Omega 3 directly onto food, etc.)

• Natural, outdoor backgrounds are preferred.
• We’re aiming for a natural, minimalist, outdoorsy, and aesthetic vibe that aligns with our brand’s style.
• Capture moments in locations like parks, forests, mountains, open fields, beaches, trails, etc.
• Keep the tones natural. The product can be subtly incorporated in action.
• Indoor backgrounds should be plain, avoiding patterns or distractions.
• Please avoid costumes, cartoons, or overly staged shots.

Language Guidelines:

To uphold our NASC-certified standards, please use specific language in your content.

• Here are words and terms to avoid:
• Medical terms (arthritis, hip dysplasia, anxiety, cancer, sun downers, etc.)
• Pain
• Cure
• Treatment
• Chronic illness/disease
• Prescription-like language (e.g., "for serious health conditions" or "strong remedy")
• Instant/Immediate results (avoid setting unrealistic expectations)
• Guaranteed (avoid making promises about outcomes)
• Treats (use "chews" instead)
• Approved Words/Terms:
• Stress
• Discomfort
• Helps manage
• Supports
• Promotes (e.g., promotes calmness or healthy mobility)
• Encourages (e.g., encourages a sense of well-being)
• Health/Wellness
• Daily care
• Long-term health
• Balance (e.g., helps balance your pet's mood or activity levels)
• Comfort (e.g., provides comfort during stressful times)
• Chew
• CBD or Full Spectrum Hemp Extract (tends to do better with Meta, Instagram, Facebook, etc.)

Best Practices:

• Record all videos vertically.
• Showcase the product in use, in context, and in a well-lit space.
• Highlight key benefits without making unrealistic or unverified claims.
• Upload all content to a Google Drive folder and share the link with us.