How to Choose the Best Dog Shampoo 

By Sassafras Lowrey CPDT-KA

Bathing your dog regularly is essential for keeping their skin and coat healthy. Even if you visit a professional groomer, having a high-quality dog shampoo at home is a must for those messy moments between appointments. But with so many options on the market, how do you know which dog shampoo is right for your pup?

Here’s what to look for when choosing the best shampoo for dogs based on their skin, coat, and grooming needs.

Always Use a Shampoo Made for Dogs

The number one rule? Never use human shampoo on your dog. Products made for people contain different ingredients and pH levels, which can irritate your dog’s skin and damage their coat. Using human shampoo on dogs may lead to dryness, discomfort, or even skin infections.

Instead, look for shampoos specifically formulated for dogs to support their unique skin health and coat needs.

Choose Soap-Free Dog Shampoos

Soap might sound like it would get your dog extra clean, but in reality, it can strip away natural oils and dry out your dog’s skin. Look for soap-free dog shampoos, which cleanse effectively while being gentle on sensitive skin.

Also, steer clear of shampoos with sulfates and parabens—these common additives can be irritating and drying. A good dog shampoo should be free of harsh ingredients and instead include moisturizing elements that hydrate and soothe the skin and coat.

Consider Skin Sensitivities and Allergies

If your dog has allergies, dry skin, or other skin conditions, choose a shampoo specifically designed for sensitive skin. Ingredients like colloidal oatmeal, aloe vera, and chamomile can offer soothing relief.

Before trying a new product, consult your veterinarian—especially if your dog has a history of skin issues. They may recommend a hypoallergenic shampoo or a medicated formula tailored to your dog’s needs.

Pick the Right Shampoo for Your Dog's Age

Puppies have more delicate skin than adult dogs. If you’re shopping for a young pup, select a puppy-safe shampoo that’s extra gentle and free from harsh ingredients.

Check the label to make sure the shampoo is safe for your puppy’s age. Puppy shampoos are specially formulated to nourish young skin and won’t sting if they get into your pup’s eyes during bath time.

Use a Deodorizing Dog Shampoos for Odors

Does your dog love to roll in smelly things? A deodorizing dog shampoo can help! These shampoos are made to tackle tough odors—like dirt, bacteria, or even skunk spray—while still being gentle on your dog’s skin.

Look for pH-balanced formulas like Pet Releaf’s grooming products, which clean deeply without stripping away natural moisture. Deodorizing shampoos are ideal for dogs who need frequent baths or those with particularly adventurous habits.

Be Cautious with Fragrances

While a fresh scent can be nice for us, strong fragrances can overwhelm a dog’s sensitive nose—and potentially irritate their skin. Highly fragranced shampoos may cause dogs to roll in dirt or other unpleasant things in an attempt to get rid of the smell.

Choose a shampoo that uses natural, dog-safe ingredients for a mild, pleasant scent—or go fragrance-free if your dog is especially sensitive.

Ask the Experts

Still not sure which shampoo is best for your dog? Ask your veterinarian, groomer, or breeder for recommendations based on your dog’s skin and coat type. Breed, age, and activity level can all play a role in which formula is best.

If you're trying out a new shampoo, consider purchasing a trial size first. Take note of how your dog’s coat feels after the bath and whether their skin shows signs of irritation or dryness.

Why Choosing the Best Dog Shampoo Matters

Choosing the right dog shampoo is an important part of your pet’s overall grooming and wellness routine. By selecting a shampoo made for dogs, avoiding harsh ingredients, and factoring in your pup’s age and skin needs, you can help support a healthy coat and make bath time a better experience for both of you.