Founder's Letter July 2024

Each month one of our co-founders, Chelsea Gennings, writes a personal note to community members. We hope you enjoy this closer look into our journey and the values that drive us at Pet Releaf. The best way to read our monthly Founder’s Letter is by subscribing to our email list.

Hey there,

It’s Chelsea, back in your inbox for July! I hope you and your pets had a safe 4th and are enjoying your summer.

This month, I wanted to give you some exclusive BTS content about how we developed our new Rituals line. There is so much to get into and I’m so excited for you to try these new products!

What is Pet Releaf Rituals?

Pet Releaf Rituals is a new line of non-hemp products that were designed to help you take a more proactive approach to your pet’s long-term wellness. We know that often, you find our CBD-solutions to help support your pet who is dealing with a specific issue. Our Rituals line was developed to help you get one step ahead when it comes to supporting your pet’s current and future health!

Fish-Free Omega 3: If you already give your pet an Omega for joint and skin & coat support, you already know what a game changer this type of supplementation can be. Our take on this popular supplement is both innovative and more sustainable than comparable products:

• Use of microalgae gives it a 2x smaller carbon footprint than fish-based products
• Liposomal Delivery means our 2oz bottle lasts as long as a comparable 32oz bottle and is a much more calorie conscious alternative

Postbiotic: This everyday gut health powder is a complete game changer when it comes to aiding loose stools, gastric distress, and immune system support.

• Say goodbye to live cultures (which cause gas and bloating) and instead say hello to scoops that will not only help keep your pet’s poops regular and firm but will also keep their gut health strong!

Plus, both products are dog and cat friendly and can be used at every stage of life (puppies included!)

Two Years to Get It Right

We started developing these products over two years ago. When we say we’re quality obsessed – we mean it! We abandoned several projects throughout the process that didn’t meet our standards. We refused to settle. From ensuring our Omega came from the same single source to customizing our own proprietary Postbiotic blend, we wanted to make sure that absolutely nothing was missed along the way.

The Official Launch

In March of this year, we attended Global Pet Expo in Orlando, Florida.

This was where we officially launched Rituals to our retail partners. We knew these products were innovative and like nothing else that’s currently on the market, but to hear how excited our partners were to get these new products in-store was incredibly rewarding for our entire team.

Now Available Online

Just this past month we made our Rituals available to you through our online store. I’ve never been more confident that you’ll love these products. To give you extra encouragement to give them a try, you can use code FOUNDERLETTER15 to get 15% off either of our new Rituals! I try to never pick favorites (seriously, with this line it’s almost impossible) but if I were to recommend starting with one, you can’t go wrong with our Postbiotic Powder.

Thanks again for supporting us along the way! Without customers like you we’d never be able to innovate holistic health solutions like these.

I can’t wait to hear what your pet thinks,
Chelsea